OUR MISSION
To Inspire a passion for pushing the limits of automotive performance.
OUR VISION
To be the premier customer-centric Honda performance source providing trusted and proven products that deliver results.
OUR CORE VALUES
KINDNESS - We treat others with respect and understanding.
WE DELIVER FOR OUR CUSTOMERS - We're driven by our commitment to deliver exceptional products, services, and experiences to our customers. We value our strong customer relationships, and are defined by how well we take care of them.
INTEGRITY - We are consistently honest and truthful with everyone.
WE WIN AS A TEAM - We view each other as colleagues - part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.